THE HEARTBEAT OF THE FUTURE: THE NEW AUDI SOUND LOGO

S12 and Klangerfinder renewed the Audi Heartbeat, which concludes every commercial, product and brand film since 22 years, acoustically.

Powerful, focussed, with dynamic sound structure and a puristic, electronic sound the new Heartbeat follows progressive and innovative aesthetics of sound. In this way the Audi claim – Vorsprung durch Technik – is hearable and Audi improves itself further consistently also on an acoustic level.

Client: AUDI AG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG
Visual design: KMS BLACKSPACE