Which music suits which brand? Which people listen to which type of music? Which music is ideal for which time of day or year? And how does sound come across in a store, showroom or at an exhibition stand? S12 analyses these questions in collaboration with neuromarketing institutes, professional market research companies and universities. S12 creates research designs for its customers, provides support for market research and ultimately evaluates the results. In addition, S12commands a successful collaboration in the area of automated mood tagging of contents.

The immense interest of Andreas Graf and Ralf Drotleff in research and teaching is underlined by their activities as lecturers at universities such as the HDM, Stuttgart or the LMU, Munich.

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