Projects – s12 GmbH

Right on time! Handmade S12 music now in all Hublot boutiques in the DACH region.

s12_admin — Tue, 05 Mar 2024 14:05:48 +0000

Hublot is one of the most renowned Swiss watch manufacturers and is part of the French luxury goods group LVMH. The brand is known for its avant-garde designs that combine traditional Swiss watchmaking with modern innovation.

The outstanding feature of Hublot is the fusion of unconventional materials and different styles. And this is also reflected in the “hand-curated” Hublot music program of lounge and house beats with powerful soundscapes.

Boutique employees can choose between two different channels to help shape the mood in the room.

Customer: Hublot
Agency: S12

Sound On! A new Sound DNA for Škoda

s12_admin — Thu, 10 Aug 2023 13:22:35 +0000

We are excited! After the launch of the new design last year, S12 and Klangerfinder GmbH & Co KG were commissioned to develop the new Sound DNA at the beginning of the year.

The first step was to develop and launch the new Škoda Sound logo. Based on the new Škoda Brand Positioning, the outstanding feature of the new Sound Logo is the melody in addition to the timbre.

After the launch of the Sound Logo we will continue the development of a 360° Sound DNA together with the Škoda team. Thank you for your trust, Veronika Ziegaus, Petra Mackeova, Pavel Plíhal and Lukas Shon.

Client: Škoda
Agencies: S12 & Klangerfinder

Brand Sounds for the new BOGNER Headquarter

s12_admin — Fri, 28 Jul 2023 10:59:01 +0000

For the BOGNER showrooms in the brand new BOGNER headquarters in Munich, S12 developed a multi-zonal & modular sound concept. Derived from the brand values of the German luxury fashion brand, the brand positions itself to international visitors with an active, modern mood and flowing genre boundaries. Through an eclectic mix of electronic and organic sounds, each new collection is acoustically inspired. For FIRE+ICE with an exclusively developed sound module. It transports a young, pulsating attitude towards life and stages “Urban Performance”.

In order to meet the high quality standards of BOGNER, S12 realized not only the music content creation but also a multi-zonal audio technology concept on the ground floor in the “World of BOGNER”, 1st floor showrooms BOGNER, FIRE+ICE and the Rooftop. Thus, a unique sound experience for BOGNER customers and employees could be created through the installation of wireless state-of-the-art light rail loudspeakers covering an area of more than 3000 sqm.

Quote Sven Feilitsch:
“We live from and for memories, it is essential to surprise and inspire our consumers*. Seeing, hearing, smelling, tasting and feeling represent how we at BOGNER perceive the world!

Client: BOGNER
Agency: S12

The Circle at Zurich Airport AG now also provides an outstanding sound experience – created by S12

s12_admin — Thu, 08 Dec 2022 16:15:33 +0000

To bring the atmosphere to the architectural level of the well-known Circle, we designed and installed an extremely unobtrusive, barely visible and very high quality audio sound experience system.

With the goal of optimal speech intelligibility and tonal music playout despite extreme room conditions. At the same time, the technology should be usable for events and concerts.

How did we succeed in realizing this?

The unique combination of a line subwoofer (bass loudspeaker) with an active beamforming component achieves an absolutely homogeneous horizontal radiation with a corresponding low-frequency component. The perfect sound in the Circle at the main square is achieved by the enrichment of Pendolos.

Which partners did we rely on – and why? The Circle includes technical components from Powersoft, Harmonic Design Audiotechnik GmbH and Ecler, with data transmission via Dante. This made it possible to do without laying miles of cable.

Finally, we have to say a big thank you! Zurich Airport is not only the client of the project, but also supported us and our audio technicians in an outstanding way. We are looking forward to the second part of the project in 2023!

Client: Zurich Airport
Agency: S12 GmbH

New sound for the new MARC O’POLO store concept – How does Scandinavian casualness sound like?

s12_admin — Tue, 29 Mar 2022 11:10:37 +0000

Naturalness and lightness are the focus of the new sound. The bright, lofty character of the stores is reinforced by the individually created sound concept.

Cool, timeless downtempo beats that convey warmth and tracks by Scandinavian artists. The new store concept “Scandinavian Studio” by MARC O’POLO creates an individual, contemporary (life) style with Scandinavian roots. The sound aesthetics designed by S12 translates this philosophy acoustically.

Carsten Lehnen, Division Head of Retail and Expansion:

„We are very pleased to have found a very competent partner for the concept development and the roll-out in our international store portfolio in S12. Customers and employees are enthusiastic about the new sound in our stores .“

Client: Marc O’Polo AG
Agency: S12 GmbH
Pictures: Copyright Marc O’Polo AG

MAMMUT® – The sound of adventurers

s12_admin — Tue, 22 Mar 2022 13:30:28 +0000

Together with the creative director of the Swiss outdoor company Mammut, we created an individual sound concept. Like the brand, the sound is characterized by a sporty and modern character.

Innovation and a sense of adventure meet the high standards of Mammut and the target group. In addition to playlists of magical and progressive indie rock titles, dynamic ambient titles and sound elements associated with mountains can be heard. Wind and weather are an important aspect when climbing and hiking – and therefore also an important part of the Mammut in-store sound.

Client: MAMMUT® Sports Group AG
Agency: S12 GmbH
Pictures: Copyright MAMMUT® Sports Group AG

The 25hours Hotel sound in Copenhagen

s12_admin — Wed, 02 Mar 2022 14:06:13 +0000

On March 15, the first 25hours Hotel in Scandinavia will open – the 25hours Hotel Indre By in Copenhagen. The name of the hotel, the Danish term “Indre By” means downtown or city center. S12 has developed an individual sound concept for this 25hours Hotel. Besides a specially created 25hours Hotels DNA there are even more playlists to discover: in the Neni Restaurant, the Boilerman Bar and in the Café Duse.

The newest of the 25hours Hotels opens in the center of Copenhagen, in a former 19th-century porcelain factory. Like the other hotels, there’s a lot to explore here, from the Vinyl Room to the Love Library. In the Boilerman Bar, as in Munich and Hamburg, there are alternating live DJs and suitable playlists, tailored to the time of day. There is also a curated playlist in the Neni Restaurant, which reflects the colourfully mixed, oriental flair of the restaurant.

Customer: 25hours
Agency: S12 GmbH
Pictures: Copyright 25hours

Audi Sound in Shanghai – between aesthetics and high-tech

s12_admin — Tue, 15 Feb 2022 14:00:46 +0000

With the House of Progress, AUDI AG opened the world’s largest showroom in Shanghai. On a total area of 2400 square meters and 2 floors, S12 as a partner is responsible for the sound. The House of Progress is accommodated in the headquarters of the SAIC Group in Shanghai and serves as the new flagship store for SAIC Audi. The S12 creatives developed a country-specific Audi sound concept for the Chinese market with the integration of Audi branding.

Customer: AUDI AG
Agency: S12 GmbH
Pictures: Copyright AUDI AG

Audi Showroom Sound – Head start through innovation

s12_admin — Wed, 19 Jan 2022 14:38:13 +0000

S12 is a listed partner of Audi AG for sound at the point of sale. Worldwide, as of today, 150 car dealerships have been rolled out in 20 countries. New Audi locations worldwide are added every month.

The idea of Audi Sound at the point of sale is an internationally uniform concept that is adapted in culturally different regions. S12 operates several international programs with differentiated sound aesthetics for Audi, which are constantly being further developed.

The music content is a mix of modern, powerful sound character and electronic instrumentals that reflects the current zeitgeist and is specially tailored to the Audi brand. The continuous updates are curated with the help of artificial intelligence.

A regional adaptation of Audi Sound is taking place in China, among others. How does Audi sound, for example, in China, in the car dealerships, in the Audi studios (200sqm to 350sqm space), in the Audi House of Progress in Shanghai? Chinese and Korean compilers support the S12 creatives in curating the individual display concepts. The additional integration of Audi branding creates an Audi sound concept typical of the country with a clear heritage and high quality standards.

Audi Sound can be played out flexibly. In addition to an Audi box, there is also the option of playing via an Audi branded web or iOS application.

Client: AUDI AG
Agency: S12 GmbH
Pictures: Copyright AUDI AG

It’s here! The soundtrack of an era!

s12_admin — Mon, 21 Dec 2020 14:15:53 +0000

The 911 is a timeless icon. Songs also lasted for decades, became timeless classics. They stir up big emotions, they portray a certain lifestyle. Find out how the 911 and the music of their respective generation shaped an entire era. And now start into the future with the 8th generation 911.

Try what’s possible – sound branding for Congstar!

s12_admin — Mon, 21 Dec 2020 14:09:55 +0000

S12 and Klangerfinder create a new acoustic brand identity for Congstar. In order to reach the young target group, TikTok is the central communication channel. From March 2, the new brand presence will be seen and heard there. With the Challenge # probiertwasgeht and of course on TV. “The new sound strategy also has ramifications for the media strategy. Things started to move here anyway”, says media expert Claus-Dominique Otto.

More information and sounds can be found here: https://www.horizont.net/marketing/nachrichten/ddb-mit-dieser-markenkampagne-auf-tiktok-macht-sich-congstar-fit-fuer-die-voice-aera-181140

Client: congstar
Agency: S12 GmbH, Klangerfinder

Feminine, timeless, unique. The sound of the WINGATE brand.

s12_admin — Wed, 18 Nov 2020 11:10:08 +0000

S12 creates an exclusive music concept for WINGATE, implemented via Soundtrack backed by Spotify. WINGATE, started by the designer Daniel Wingate in 2017, stands for luxurious fashion, made in Germany.

In October 2020, WINGATE opened its first flagship store in the FÜNF HÖFE. In addition to the collection, there is also furniture from Schönbuch, jewelry from FOVE and art from Christian Muscheid. Together, the result is a holistic cultural shopping experience that makes inclusive and exclusive design tangible in Munich.

The sound concept of S12 underlines the individual design of WINGATE and acoustically emphasizes the brand philosophy: ageless, sizeless, fearless.

Client: WINGATE
Agency: S12 GmbH

Telekom Sound Logo and audio branding

s12_admin — Wed, 02 Sep 2020 13:09:31 +0000

Update August 2020: The International Sound Award 2020 for audio branding for the new Telekom sound branding goes to S12 and Klangerfinder

Over 60 percent of people living in Europe associate the Telekom Sound Logo with the brand. The new development, for the 20th birthday of Telekom sound branding, was nominated for the International Sound Award. In the “audio branding” category, the Telekom Sound Logo prevailed over the competition and won the sound award 2020. S12 was jointly responsible for the new development with Klangerfinder.

A new sound world for Telekom

Telekom has been a pioneer in audio branding for many years. Today the melody of five tones or rather the audio logo, is known throughout Europe. For the 20th anniversary, S12 and Klangerfinder have made the Sound Logo fit for the future. The tone sequence from 1999 remains unchanged and forms the core of the new sound identity. The modernized Telekom Sound Logo was rearranged using the newly developed “magenta tone color”. Functional sounds in the new timbre were developed from the core of the brand and the Sound Logo melody, including for the Telekom apps, the smart speaker and other digital applications. In this way, Telekom is expanding its sound identity and deepening the intuitive customer experience in the digital world.

On the basis of a comprehensive market research study, clear goals could be defined and achieved. Sound codes were developed from the implicit values, which among other things form the basis for the new Telekom sound.

Client: Deutsche Telekom AG
Agencies: S12 GmbH, Klangerfinder

NEW BRAND SOUND FOR CONGSTAR

s12_admin — Mon, 01 Jun 2020 09:52:50 +0000

Update November: German Design Award 2021 for the new congstar Sound Branding

Audio branding that makes itself heard: the congstar brand sound. We developed a brand sound based on a modular system. In close cooperation with congstar, S12 and Klangerfinder have developed a brand sound that is based on a modular system. This achievement has now been honored with the German Design Award 2021 in the category Excellent Communications Design Brand Identity.

The German Design Award is the international premium award from the German Design Council. Its goal: to discover, present and award unique design trends. Every year, therefore, top-class submissions from product and communication design are honored, all of which are groundbreaking in their own way in the international design landscape.

New brand sound for congstar

S12 and Klangerfinder create a new acoustic brand identity for congstar. For the derivation, the explicit and implicit brand values were merged in advance. The result was a brand score with a high recognition value, which consists of different sound elements. The first step in establishing the new sound is the new “Try what’s going” campaign, which has been launched since early March with TV spots and an accompanying TikTok Challenge.

Client: congstar GmbH
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG

NEW VOLKSWAGEN BRAND SOUND

s12_admin — Sun, 01 Dec 2019 10:50:48 +0000

Volkswagen is in the middle of a change to a new company. “New Volkswagen” denotes the departure into a new world.

The New Volkswagen Brand Sound uses its brand claim “vibrant power” and translates it into the new brand tonality. The new female brand voice and a sound logo are also part of the revised auditory branding. The new brand sound can be heard in the vehicle and in communication – in TV and radio advertising and in the new ID.3.

Client: VOLKSWAGEN AG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG

THE MUSIC CONCEPT FOR THE 25HOURS HOTELS

s12_admin — Fri, 01 Mar 2019 22:02:15 +0000

An exclusive music DNA for the 25hours Hotels, implemented via Soundtrack Business backed by Spotify. Since the beginning of this year you can find curated music playlists with different genres in every 25hours hotel. The playlists are tailored to the music DNA and the cosmopolitan character of nearly thirteen 25hours hotels.

Maren Berger, Operations Manager, 25hours hotel company:

The combination of the Soundtrack Business software’s flexibility and S12’s competence and curation enable us to have the exact control over our music in a way we always wanted

Client: 25hours Hotel Company
Agency: S12 GmbH
Pictures: Copyright 25hours Hotel Company

NEW SOUND FOR THE VOLKSWAGEN POLO

s12_admin — Tue, 01 Jan 2019 15:28:30 +0000

The tv campaign for the front assist system of the VW Polo is set to new music. The LA based singer Zachary Kibbee creates the perfect sound with his song “My own two feet” for the tv spot which will be broadcasted throughout Europe.

Client: VOLKSWAGEN AG
Agency: S12 GmbH

THE NEW KÄRCHER SOUND: AS VERSATILE AS KÄRCHER

s12_admin — Sat, 01 Dec 2018 11:22:32 +0000

Together with the Kärcher central marketing team Klangerfinder & S12 have developed a brand new and versatile music theme and composed a brand-score for all departments of the Kärcher brand. “So Clean” is the new Kärcher brand sound and can be used for international marketing announcements. Electro pop music for all Indoor-products and Rock music for the Outdoor-products of Kärcher. If it’s TV, radio, online or events, depending on the product, the mood and the type of media, the new modular sound-toolkit offers just the right music and character for all sectors. You can customize Tempo, Instruments and genres individually.

Client: Alfred Kärcher SE & Co. KG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG

PORSCHE SOUND LOGO: AWARDED RED DOT AWARD 2019

s12_admin — Tue, 01 May 2018 20:17:48 +0000

Puristic. Precise. New. The acoustic DNA of Porsche. The Porsche Sound Logo was designed as part of the Porsche Sound World and awarded with the Red Dot.

The Porsche Sound Logo consists of 3 parts and reflects both the tradition and the innovation of the Porsche brand. The riser for the tradition of the brand – it is available in twelve keys, in order to always ensure a harmonious transition between the previous music and the sound logo.
The shutters sound reminiscent of a fast passing vehicle and symbolizing the claim of performance and innovation. The pulsating and powerful rhythm stands for precision. The tee rounds off the sound logo and stands for strength and determination.

Client: Dr. Ing. h. c. F. Porsche AG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG

AKTION MENSCH: MODULAR BRAND SCORE

s12_admin — Thu, 01 Mar 2018 16:02:12 +0000

Need an idea for a great Christmas present? The new annual Aktion Mensch lottery tickets are out now and can be personalized with your own brand design and logo.

Therefore S12 contributed the modular brand score for the new video.

Client: Aktion Mensch
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG

THE FÜNF HÖFE: ORGANIC, DYNAMIC, URBAN

s12_admin — Mon, 01 Jan 2018 15:40:11 +0000

In the historic heart of Munich, the CityQuartier, the FÜNF HÖFE, is an incomparable architectural complex.

Designed by Herzog & de Meuron. S12 developed an overarching sound concept for content and playback technology that acoustically complements the various visual style elements of the passages. For example with pendulum loudspeakers or the playing of the musical content via the built-in glass surfaces. The sound concept of S12 underlines the extraordinary, futuristic ambience of the FÜNF HÖFE, integrates organically into the interplay of light, glass and flora.

“Together with the Sound Agency S12 we have created a unique and incomparable music concept for our customers. The strong design elements of the FÜNF HÖFE didn’t endorse us to use a standard solution. Technically highly sophisticated solutions have been created with S12″says Elke Haeffner, Center Manager, FÜNF HÖFE.

Client: B&L Property Management GmbH
Agency: S12 GmbH

THE HEARTBEAT OF THE FUTURE: THE NEW AUDI SOUND LOGO

s12_admin — Fri, 01 Dec 2017 11:39:23 +0000

S12 and Klangerfinder renewed the Audi Heartbeat, which concludes every commercial, product and brand film since 22 years, acoustically.

Powerful, focussed, with dynamic sound structure and a puristic, electronic sound the new Heartbeat follows progressive and innovative aesthetics of sound. In this way the Audi claim – Vorsprung durch Technik – is hearable and Audi improves itself further consistently also on an acoustic level.

Client: AUDI AG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG
Visual design: KMS BLACKSPACE

ADRENALIN. AUDI SOUND

s12_admin — Mon, 01 May 2017 14:43:32 +0000

The Audi Le Mans Tribute is celebrating Audi´s long racing history and honors the successful commitment of the Audi Sport racing team. With the new VR experience the viewer gets a unique first-hand experience of a full pit stop at the Le Mans 24hour race. Tyre change, pit stop, close to drivers and mechanics. To achieve the highest audio quality and authenticity S12 has recorded carsounds and atmospheres at a race together with Klangerfinder. To make the Audi LeMans Tribute VR more direct and achieve the highest audio quality and authenticity.

Client: AUDI AG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG

PIEPER “DIGITAL GLORIFIER”

s12_admin — Sun, 01 Jan 2017 16:02:18 +0000

The “Digital Glorifier” is the digital highlight area in the branches of the Perfumery Pieper.

Selected perfume & cosmetic products from well-known manufacturers are digitally staged on the “Digital Glorifier”. Parallel to the presentation of the flacons on a turntable, the associated commercial is shown on a display.
A direct increase in sales of the products presented in the “Digital Glorifier” was demonstrated in the course of studies carried out.

Client: Parfümerie Pieper
Agency: S12 GmbH

BJÖRK @ MUSEUM OF MODERN ART IN NEW YORK

s12_admin — Sun, 01 May 2016 10:53:36 +0000

The Museum of Modern Art (MoMa) hosts one of the world’s most significant and influential collections of modern and contemporary art. For the retrospective of the Icelandic musician and artist Björk, S12 in cooperation with Klangerfinder and the Electronic Research Laboratory of Volkswagen Group of America developed a Augmented Audio Guide. The visitors viewing direction is recognized by a head tracking technology, the position within the room can be detected through iBeacons. Based on this data the visitor generates its own individual 3D-sound-space-experience in real time. With his movements each visitor creates and directs his own personal soundtrack attending the exhibition.

Client: Volkswagen USA
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG

HALLHUBER DIGITAL SIGNAGE

s12_admin — Sat, 02 Jan 2016 15:55:16 +0000

S12 developed a holistic digital signage concept for Hallhuber GmbH.

Hardware, installation and content maintenance are taken care of by S12. The displays attract a lot of attention from customers, lead to the different floors and thus also support orientation in the stores. In addition to the presentation of the new collections, the video walls also serve as a guidance system to increase frequency on the floors.

Client: HALLHUBER GmbH
Agency: S12 GmbH

INTERACTIVE SOUND APP: VOLKSWAGEN SOUND JOURNEY

s12_admin — Fri, 01 Jan 2016 11:50:58 +0000

For Volkswagen S12 and Klangerfinder developed the audio motion app which combines in real time different driving data like braking, acceleration and indicator lights with three basal songs – “Rockin’ Beats”, “Groove Tracks” and “Chill-Out”. That composes a unique soundtrack which creates an acoustic experience while driving. Sound Journey is among the first apps which use the new Mirror Link technology to connect the infotainment system of the car with the driver’s Android phone. And the best: Up to 30 seconds can be recorded easily and subsequently be shared with friends over the internet.

Client: VOLKSWAGEN AG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG