“Our members should feel completely at ease with us and be motivated in the best possible way,” says Fitness First Germany Managing Director Johannes Maßen, “the collaboration with S12 is another significant step in this direction.”
Johannes Maßen adds: “By combining S12’s sound expertise with the latest advances in artificial intelligence, we have launched a new generation of music in our studios.”

Music provides dynamism and motivation

The music will now be played in 140 Fitness First clubs and the performance fitness provider ELBGYM, which is also part of the LifeFit Group, and is designed to create a dynamic and motivating training environment. The music on offer covers a wide range of genres, from rock to timeless hip-hop. Curated by the S12 editorial team, supported by artificial intelligence and supplemented by the Spotify playlists of the club employees, a unique playlist is created.

Swedish music software with Spotify algorithm

This is optimized by the algorithm of the Swedish music software Soundtrack Your Brand (SYB), which uses the same algorithm as Spotify. Thanks to SYB, Fitness First is now one of the few fitness providers in Germany that can legally use Spotify in public spaces. The music is adapted to the time of day depending on energy levels and speed to ensure optimal motivation for training at all times.

Client: Fitness First
Agency: S12

Following the success of the 25hours Hotel Indre By, we are now bringing even more music to the Danish capital. S12 has also developed an individual sound concept for this hotel. In addition to our specially created 25hours Hotel DNA, there are more playlists to discover here: In the Asian restaurant Tiger Lily or in the Nomad Day Bar. The new hotel is located on Christiansholm Island, also known as Paper Island and as always inspires with creative design and an inviting ambience.

Look forward to exciting new playlists, special events and the unmistakable 25hours feeling!

Customer: 25hours Hotel

Agency: S12

As part of this project, a new sound logo and a new airport gong were developed, and a comprehensive sound concept was implemented for various zones in the public and passenger areas of the airport. From atmospheric sounds to modern neo-classical to warm soul tracks: the sound is subtle and balanced. The simple gong, which draws attention to the announcements, was designed as an ascending sound sequence. It is clearly audible and represents a musical setting of an airplane taking off.

Sebastian Hoetter, Sound Director at S12 GmbH, explains: “The new chime is designed to attract the attention of passengers during announcements without sounding intrusive or ‘harsh’.” This approach reflects Zurich Airport’s goal of creating a pleasant and relaxed atmosphere for all travelers.

The implementation was realized jointly by the agencies S12 & Klangerfinder in the first quarter of 2024. Since March 25, all passengers and visitors to Zurich Airport have been able to experience the new sound concept live on site.

Client: Flughafen Zürich AG
Agency: S12 & Klangerfinder

The outstanding feature of Hublot is the fusion of unconventional materials and different styles. And this is also reflected in the “hand-curated” Hublot music program of lounge and house beats with powerful soundscapes.

Boutique employees can choose between two different channels to help shape the mood in the room.

Customer: Hublot
Agency: S12

In the DACH region, we actively support Soundtrack Your Brand as a premium partner. To provide an acoustically appealing environment for our renowned hospitality customers, including hotels of the Hilton Group, Radisson, Curio Hotels and the excellent Waldorf Astoria from Berlin.

Thanks to this integration, installation and holistic implementation, our partners/customers benefit from over 83 million songs and playlists tailored to market demographics, through which we create a unique and coherent hotel atmosphere in various areas, from the bar to the restaurant to the spa. And we do this while respecting all copyrights and licenses that need to be observed when dealing with chart music and the like.

You can find the entire article at:
https://lnkd.in/eAm6Y6pN

Those aged between 18 and 25 have a new place to go at the Stadtsparkasse head office on Berliner Allee that is much more than just a bank branch. The “smoney-hub” offers coffee and snacks, events, “money hacks” (tips on how to handle money) and, of course, financial advice from the Stadtsparkasse.

You won’t find any bank advisors in suits and ties there. From now on, this extraordinary place will be complemented atmospherically with instrumental sounds. Through our music service Soundtrack Your Brand.

Smoney employees create this atmosphere themselves. Through a music selection from over 40 million music titles. According to the brand identity and factors such as time of day and their specific target group.

They are supported by the Soundtrack AI, which consistently develops this music every month.

The right music must not be missing in this concept! That’s why we have been equipping each of the hotels with individual soundtracks for several years. The 25hours Sound DANN tracks are combined with music of local heroes from Paris, Vienna, Berlin etc..

This includes individualisation by zone (lobby, restaurant, bar, sauna etc.) as well as adaptation to moods and time of day or night.

Even the founder & CEO Christoph Hoffmann is involved in the curation. Through his Spotify playlists, he can help shape the music programmes in real time through our Spotify-backed service. By the way, we show how this works in our last post.

Advantages:
▪️ high degree of freedom for your own MA
▪️ simple control with all end devices

This digital music experience service from our portfolio can be heard and experienced in all 25hours hotels, bars and restaurants worldwide. In addition, there are all zones of the Bikini Hotel Mallorca, all hotels of the Curio collection by Hilton on Sardinia and the Waldorf Astoria in Berlin.

Maren Berger, Operations Manager, 25hours hotel company:

The combination of the Soundtrack Business software’s flexibility and S12’s competence and curation enable us to have the exact control over our music in a way we always wanted 

Client: 25hours Hotel Company
Agency: S12 GmbH
Pictures: Copyright 25hours Hotel Company