Electronic Beats is the international music marketing of Deutsche Telekom in the name of which the concern runs considerable music projects for over 12 years. The brand directs live events all over Europe, a print magazine about music and club culture coming out every three month, the corresponding slices DVD series with insights into the world of electronic music as well as city guides for European cities.
At http://electronicbeats.net you can find extra editorial content, a video web channel with exclusive content of live events and artists as well as a web radio with exclusive mixes for EB. In addition the brand holds an app for video, news and radio for iOS and Android devices.
Unique taste and strong character – that’s Jägermeister’s secret of success. The herb liqueur produced in Lower Saxon Wolfenbüttel is with its flavorful recipe of 56 different natural ingredients a worldwide success.
Trademark is the hart with a sparkling cross in its horns. Now it’s also available as an app. On two different channels “Jägermeisterradio” is playing the best of Rock and Electro.
SingStar is one of the most popular singing games of all time. In 2004 SingStar started on PS2 and became a big and worldwide success. For SingStar “Turkish Party” S12 developed the context concept and provided the licensing.
Volkswagen USA – MoMA NYC
The Museum of Modern Art (MoMa) hosts one of the world’s most significant and influential collections of modern and contemporary art. For the retrospective of the Icelandic musician and artist Björk, S12 in cooperation with Klangerfinder and the Electronic Research Laboratory of Volkswagen Group of America developed a Augmented Audio Guide.
The visitors viewing direction is recognized by a head tracking technology, the position within the room can be detected through iBeacons. Based on this data the visitor generates its own individual 3D-sound-space-experience in real time. With his movements each visitor creates and directs his own personal soundtrack attending the exhibition.
Modern and young? Approachable and natural? Digital or real? Brands have the opportunity to use the music scene as a strategic platform for an image transfer. S12 develops concepts that connect brands with artists, labels and events. The brand attributes emerge from an accurate definition of the brand values as well as from a comprehensive interviewing of customers and employees and define the music in the end. This way it’s possible to compile an on-demand music offer.
Exclusive DJ mixes, user generated playlists or tracks can be extended from the own brand platform to social media channels like Facebook, YouTube and Soundcloud.