Through the ear into the heart – S12 connects brands with the music industry.
project
Electronic Beats
project
Jägermeister
project
Playstation
project
MoMA NYC

Modern and young? Approachable and natural? Digital or real? Brands have the opportunity to use the music scene as a strategic platform for an image transfer. S12 develops concepts that connect brands with artists, labels and events. The brand attributes emerge from an accurate definition of the brand values as well as from a comprehensive interviewing of customers and employees and define the music in the end. This way it’s possible to compile an on-demand music offer.

Exclusive DJ mixes, user generated playlists or tracks can be extended from the own brand platform to social media channels like Facebook, YouTube and Soundcloud.

References
  • Audi
  • Porsche
  • VW
  • Smart
  • Comma
  • DHL
  • Mercedes
  • Mister Lady
  • Nordsee
  • WMF
  • Jägermeister