As one of the most popular fashion brands in Germany, Hallhuber established the idea of youthful and trend-conscious fashion. “Friendly but not pushy” are the two most important store values of the Hallhuber branches.
Matching the precious and contemporary ambience, HallhuberStore Music is open-minded, compatible with trends and geared to the latest campaigns. Its feminine character represents an elegant urban lifestyle and contributes to the unique Hallhuber look on an acoustic level.
For Audi City S12 developed in partnership with klangerfinder an innovative sound concept. This includes sound production and room sound management as well as the background music with exclusively produced ambient scores for Audi City.
Laurèl is a fashion company for women’s clothing, bags, shoes and accessories. On an international basis Laurèl claims to offer high quality products which are feminine and suit every occasion. The Laurèl woman is open-minded and modern, enjoys the urban lifestyle and radiates joy of living and a fascinating ease. The feel Laurèl wants to convey is “luxury ease”.
Accordingly S12 developed guidelines for the music at the Laurèl stores to create a friendly and approachable atmosphere also on an acoustic level. The sound of Laurèl stands for feminine charisma and the radiant colors of Laurèl fashion.
René Lezard is an international premium fashion brand for women and men with a unique imprint. Classic design stands alongside confident nonchalance. Its high quality can be seen, felt and heard.
The combination of modern classic soul and contemporary lounge, electro and acoustic tracks creates a warm atmosphere which accompanies the clear line of the design and the leading stocks of the brand.
Maybach stands for maximum exclusiveness like hardly any other. The Maybach Entertainment System underlines this uniqueness of the brand. With sophisticated music for Europe, Russia and the Arabian Peninsula it is employed internationally.
Der Beck is a company, rich in tradition, which since over 100 years stands for the manufacturing of fine pastries. Quality and hospitality are major issues in each of three different store concepts.
The music concept is individually adjusted. Whether the latest hits for the trendy bakery-restaurant Aledo, Mediterranean flair within the Casa Pane Stores or a lounge atmosphere in the coffeeshop Mr. Bleck – the music selection for all of the concepts of Der Beck creates room for enjoyment, relaxation and meeting friends.
As an expert on original French bakery products the fast food chain Le Crobag provides an oasis of calm in the hectic daily routine to gourmets and to those who like the French sense of life.
The track selection for Le Crobag mirrors the French version of a sweet life. The compositions are partly French, they are calm and clearly structured. Thus the ambient noises can be muted whereas conversations are still possible.
With mister*lady one original Jeans store became one of the biggest young fashion offerers in Germany. S12 accompanied the brands turnaround. Tracing trends before they become trends – that’s the daily work of the mister*lady designers and is mirrored by the music selection for the stores.
“Almost dancing” – that’s the mood within the mister*lady stores. Here you can hear the hits of tomorrow even before they enter the charts.
Nordsee is all over Europe competence and quality leader of the fish catering trade. With this, the traditional company from Bremerhaven holds a unique market position and stands up with top-class products in a fresh atmosphere.
Two different music programs are characteristic for the sound of Nordsee. Variation in tempo and genre obtains either a calm and relaxed mood or a refreshing and vivid mood according to the times of day. The focus is on the authenticity of artists and music tracks.
Captivating entertainment at the exhibition stand or a subtle feel-good atmosphere at the showroom – depending on the goal settings and the requirements S12 compiles a brand-specific sound by the help of a target group strategic approach. The acoustic component gives an extra emotional power to the brand. Thereby target groups can be reached even easier.
The S12 editorial team designs music concepts, playlists and exclusive sound scapes that can be played multichannel. The services include the development of a strategy, the conception of the music program as well as licensing and technical implementation of the projects.
These programs are already available in over 35 countries.