The Telekom Sound Logo has been an integral part of the brand DNA and customer experience for the last 20 years.
For the 20th anniversary, S12 and Klangerfinder have made the sound logo fit for the future. The melody has a new sound aesthetic with the newly developed “magenta timbre”. The new sound world also includes extensive functional sounds for Telekom’s growing digital ecosystem. In the following article, the sound experts from Telekom Alexander Engelhardt and Christian Hammerschmidt explain the special features of the new Telekom sound world and the associated customer experience.
Client: Deutsche Telekom AG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG