CORPORATE SOUND

Corporate sound is the creation of identity and supports your brand in terms of awareness and likeability

Sound can be grasped quickly, emotionalizing and almost universally understandable. If used correctly, it can unconsciously trigger brand-relevant associations. In an increasingly digital world, sound supports the intuitive and simple user experience and creates unique customer experiences along the customer journey.

S12’s approach is to use the sound factor as a sustainable factor in strategic brand management. Through the targeted use of music, sound design and voice, clearly assignable and recognizable emotions can be achieved at all brand touch points. Corporate sound is the basis for your acoustic brand appearance and the holistic brand experience of your target group.

HOW DOES A BRAND SOUND? AND HOW CAN IT BE BRANDED? FOR A LONG PERIOD OF TIME WITHOUT WEAR-OUT EFFECTS?

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SERVICES IN DETAIL
  • Consultation
  • Conception
  • Sound architecture
  • Composing
  • Sound Design
  • Brand Voice Search
  • Recordings
  • Production & mastering
  • Licensing
  • Sound Asset Management
  • Market analysis

INSTORE MUSIC

Targeted use of in-store music in sales rooms increases the brand experience and your sales

An important component of successful marketing at the PoS is the creation of a pleasant shopping atmosphere, which in turn has a positive effect on the entire shopping experience of your customers. Market research studies have shown that professionally designed background music influences the following factors:

  • Improvement of the shopping atmosphere for customers and employees
  • Increase in the length of stay at the PoS
  • Increase in interaction with products and impulse purchases
  • Increase in the number of sales calls
  • Increase in sales

INSTORE MUSIC IS AN IMPORTANT COMPONENT OF A POS STRATEGY. MUSIC GOES STRAIGHT INTO PEOPLE’S “EMOTIONAL CENTER” AND THUS INFLUENNCES PURCHASING BEHAVIOR.

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SERVICES IN DETAIL
  • Music2biz: i.e. full system integration of your in-store radio
  • Consultation
  • Conception
  • Playlisting
  • Licensing
  • Advertising, events, event planning
  • Content administration
  • Playout hardware and software
  • 1. 2. & 3. level support
  • Audio technology planning, sourcing, installation
  • Market analysis

DIGITAL SIGNAGE

A holistic digital signage approach in your sales rooms increases sales and ensures more interaction with your products

With digital signage, you can focus your attention on relevant products and increase sales in your sales rooms. A holistic digital signage approach promotes a quick return on investments. The advantages of using digital signage compared to traditional forms of communication at the PoS are:

  • Increase in customer frequency by increasing the stopping power
  • Interactive, dynamic communication in real time
  • Increase in interaction with products and impulse purchases
  • Increase in sales
  • Sustainability: No more flyers and paper consumption at the PoS
  • Economical PCs and displays are an efficient playout solution

DIGITAL SIGNAGE OFFERS THE POSSIBILITY TO HIGHLIGHT PRODUCTS AND TO INCREASE THE INTERACTION WITH CUSTOMERS. THIS IN TURN INFLUENCES THE PURCHASING BEHAVIOR.

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SERVICES IN DETAIL
  • Signage2biz: i.e. full system integration of your digital signage
  • Consultation
  • Conception
  • Design
  • Content production & licensing
  • Content administration
  • Playout hardware and software
  • 1., 2. & 3. level support
  • Media technology planning, sourcing, installation
  • Market research and market analysis

Interested?
Feel free to contact us!