S12 and Klangerfinder create a new acoustic brand identity for Congstar. In order to reach the young target group, TikTok is the central communication channel. From March 2, the new brand presence will be seen and heard there. With the Challenge # probiertwasgeht and of course on TV. “The new sound strategy also has ramifications for the media strategy. Things started to move here anyway”, says media expert Claus-Dominique Otto.
More information and sounds can be found here: https://www.horizont.net/marketing/nachrichten/ddb-mit-dieser-markenkampagne-auf-tiktok-macht-sich-congstar-fit-fuer-die-voice-aera-181140
Agency: S12 GmbH, Klangerfinder