With the House of Progress, AUDI AG opened the world’s largest showroom in Shanghai. On a total area of ​​2400 square meters and 2 floors, S12 as a partner is responsible for the sound. The House of Progress is accommodated in the headquarters of the SAIC Group in Shanghai and serves as the new flagship store for SAIC Audi. The S12 creatives developed a country-specific Audi sound concept for the Chinese market with the integration of Audi branding.

Customer: AUDI AG
Agency: S12 GmbH
Pictures: Copyright AUDI AG