Together with the creative director of the Swiss outdoor company Mammut, we created an individual sound concept. Like the brand, the sound is characterized by a sporty and modern character.

Innovation and a sense of adventure meet the high standards of Mammut and the target group. In addition to playlists of magical and progressive indie rock titles, dynamic ambient titles and sound elements associated with mountains can be heard. Wind and weather are an important aspect when climbing and hiking – and therefore also an important part of the Mammut in-store sound.

Client: Mammut Sports Group AG
Agency: S12 GmbH

Pictures: Copyright Mammut Sports Group AG