#howareyou – how we reinterpreted the Deutsche Telekom Sound logo for this year’s Christmas campaign.

Ulrich Klenke, CMO of Telekom already gets to the heart of the campaign in his post!

For this year’s Telekom international TVC Christmas campaign, we reinterpreted the sound logo and adapted it to the emotional mood of the campaign. For this, we picked up the emotional world and the message of the story and adapted the Sound Logo we revised in 2019 for the first time.

You can experience the result at the end of the very successful film – enjoy!

Many thanks to Christian Hammerschmidt, Alexander Engelhardt and Ulrich Klenke for your trust in our long-term collaboration and the first step towards more flexibility of your Telekom Sound logo.

Link to the video: https://www.linkedin.com/posts/s12-gmbh_howareyou-teamtelekom-wewillnotstop-activity-6996467614940078082-GF2b?utm_source=share&utm_medium=member_desktop