The acoustic side of brands – S12 makes identity of corporate sound.
project
Audi
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Jägermeister
project
ERDINGER
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Kaufhof
project
Bank now
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How does a brand sound like? On TV, the internet, at exhibitions, in the hotline or within the product etc.? Corporate sound isn’t only background music but also the constitution of identity. Stories can be told by sound and brand values can be emotionalized – like an acoustic business card that travels through the ear right into the heart. S12 is cooperating with Klangerfinder in the field of corporate sound. The common idea is to use sound as a strategic and sustainable factor for international brands.

There’s a strategic process underlying which amongst other things contains an analytic parameterization of the brand sound. As a result a non-extendable, modular tool is created which establishes the recognition value for all target groups and which can be used flexibly at all brand touch points.

References
  • Audi
  • Porsche
  • VW
  • Smart
  • Comma
  • DHL
  • Mercedes
  • Mister Lady
  • Nordsee
  • WMF
  • Jägermeister