For Audi S12 developed in partnership with klangerfinder an own virtual sound studio. With virtual instruments, motives, tonal colors and car sounds it´s the most extensive corporate sound database worldwide available for agencies and employees in all markets. Moreover Audi obtained a redesign of its Audi Heartbeat sound logo which is used in different media channels and in the vehicle itself.
Unique taste and strong character – that’s Jägermeister’s secret of success. The herb liqueur produced in Lower Saxon Wolfenbüttel is with its flavorful recipe of 56 different natural ingredients a worldwide success. Trademark is the hart with a sparkling cross in its horns.
The new Jägermeister Sound Logo from S12 and Klangerfinder sounds just as confident, archaic and powerful. Hunting horn meets modern beats, an activating rhythm underlines the claim: “Wer, wenn nicht wir” (“Who, if not us”).
The tradition of wheat bear, passion for brewing and love for the homeland – that’s ERDINGER Weißbräu. With a production of 1,65 million hl and the export in 79 countries ERDINGER is the world market leader in the non-alcoholic beer market and looks back at 125 years of brewing tradition.
For ERDINGER Alkoholfrei S12 and Klangerfinder created a new soundlogo which includes the typical Erdinger melody in a shorter version. Analogously to the ERDINGER claim “100% Leistung, 100 % Regeneration“ (100% achievement, 100% regeneration“) a mix of fresh, organic, light sounds has been created and set to music in proper style – inside the production facilities of the ERDINGER brewery.
With a large brand diversity and carefully selected product lines Galeria Kaufhof GmbH fulfills the customer’s shopping wishes every day and thrives on change steadily reinventing itself.
For its 135th anniversary Galeria Kaufhof obtained a new sound branding. The sound logo makes the easily recognizable melody, the dynamic rhythm and the integration of the claim “Ich freu mich drauf” stand out and makes the brand distinctive. The new sound branding from S12 and Klangerfinder is used holistically in relevant advertising and communication media.
For Credit Suisse subsidiary BANK-now S12 developed a percussive sound logo in different styles which distinguishes 100% from all competitors in the financial and banking sector. The sound logo is used online and on TV.
How does a brand sound like? On TV, the internet, at exhibitions, in the hotline or within the product etc.? Corporate sound isn’t only background music but also the constitution of identity. Stories can be told by sound and brand values can be emotionalized – like an acoustic business card that travels through the ear right into the heart. S12 is cooperating with Klangerfinder in the field of corporate sound. The common idea is to use sound as a strategic and sustainable factor for international brands.
There’s a strategic process underlying which amongst other things contains an analytic parameterization of the brand sound. As a result a non-extendable, modular tool is created which establishes the recognition value for all target groups and which can be used flexibly at all brand touch points.