Puristic. Precise. New. The acoustic DNA of Porsche. The Porsche Sound Logo was developed as part of the Porsche Sound World and awarded with the Red Dot.
The Porsche Sound Logo consists of 3 parts and reflects both the tradition and the innovation of the Porsche brand. The riser for the tradition of the brand – it is available in twelve keys, in order to always ensure a harmonious transition between the previous music and the sound logo.
The shutters sound reminiscent of a fast passing vehicle and symbolizing the claim of performance and innovation. The pulsating and powerful rhythm stands for precision. The tee rounds off the sound logo and stands for strength and determination.
Client: Dr. Ing. h. c. F. Porsche AG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG