Volkswagen is in the middle of a change to a new company. “New Volkswagen” denotes the departure into a new world.
The New Volkswagen Brand Sound uses its brand claim “vibrant power” and translates it into the new brand tonality. The new female brand voice and a sound logo are also part of the revised auditory branding. The new brand sound can be heard in the vehicle and in communication – in TV and radio advertising and in the new ID.3.
Client: VOLKSWAGEN AG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG