Update November: German Design Award 2021 for the new congstar Sound Branding
Audio branding that makes itself heard: the congstar brand sound. We developed a brand sound based on a modular system. In close cooperation with congstar, S12 and Klangerfinder have developed a brand sound that is based on a modular system. This achievement has now been honored with the German Design Award 2021 in the category Excellent Communications Design Brand Identity.
The German Design Award is the international premium award from the German Design Council. Its goal: to discover, present and award unique design trends. Every year, therefore, top-class submissions from product and communication design are honored, all of which are groundbreaking in their own way in the international design landscape.
New brand sound for congstar
S12 and Klangerfinder create a new acoustic brand identity for congstar. For the derivation, the explicit and implicit brand values were merged in advance. The result was a brand score with a high recognition value, which consists of different sound elements. The first step in establishing the new sound is the new “Try what’s going” campaign, which has been launched since early March with TV spots and an accompanying TikTok Challenge.
Client: congstar GmbH
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG