S12 and Klangerfinder create a new acoustic brand identity for congstar.
For the derivation, the explicit and implicit brand values were merged in advance. The result was a brand score with a high recognition value, which consists of different sound elements. The first step in establishing the new sound is the new “Try what’s going” campaign, which has been launched since early March with TV spots and an accompanying TikTok Challenge.
Client: congstar GmbH
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG