Telekom Sound Identity, which was further developed in close partnership between Deutsche Telekom and the agencies S12 and Klangerfinder, won the Red Dot Award 2020 in the Sound Design category!
Red Dot stands for belonging to the best in design and business. Once a year, agencies, designers and companies from all over the globe are invited to take part in the Red Dot Award: Brands & Communication Design. All of the entries are assessed by the Red Dot Jury in line with the guiding principle “In search of good design and creativity”.
In 1999, Deutsche Telekom became a pioneer in audio branding with the introduction of its sound logo. For the 20th anniversary, S12 and Klangerfinder have made the Sound Logo fit for the future. The melody is using the newly developed Telekom timbre and forms the basis for the future 360 degree audio experience of Telekom. The new sound world currently also includes extensive functional sounds, which are used in several apps and the smart speaker. The basis of all functional sounds is the well-known Sound Logo melody as well.