SMONEY – THE NEW BRAND FOR YOUNG SPARKASS CUSTOMERS rocks Düsseldorf.
Those aged between 18 and 25 have a new place to go at the Stadtsparkasse head office on Berliner Allee that is much more than just a bank branch. The “smoney-hub” offers coffee and snacks, events, “money hacks” (tips on how to handle money) and, of course, financial advice from the Stadtsparkasse.
You won’t find any bank advisors in suits and ties there. From now on, this extraordinary place will be complemented atmospherically with instrumental sounds. Through our music service Soundtrack Your Brand.
Smoney employees create this atmosphere themselves. Through a music selection from over 40 million music titles. According to the brand identity and factors such as time of day and their specific target group.
They are supported by the Soundtrack AI, which consistently develops this music every month.