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Innovative music streaming service meets...
SMONEY – THE NEW BRAND FOR YOUNG SPARKASS CUSTOMERS rocks Düsseldorf. Those aged between 18 and 25 have a new place to go at the Stadtsparkasse head office on Berliner Allee that is much more than...
Exclusive & multi-layered sound exp...
Right next to the Zoologischer Garten in the middle of the capital, you can gaze at the breathtaking Berlin skyline from the rooms of this luxury hotel. The first-class elegance and sophistication inherent in the traditional...
Individual sound experiences in all 25ho...
Perhaps you have already experienced the concept of the 25hours hotels for yourself. Each hotel is characterised by a design that is individually tailored to the respective city, paired with a detailed and special atmosphere. The...
Marc O’Polo SE Denim DJs and drink...
To coincide with the launch of the brand new Marc O’Polo Denim spring/summer collection, we will be bringing our Marc O’Polo sound with our DJ crew to selected Marc O’Polo Denim stores on Saturday 25 March....
Multi-zonal staging & legal Spotify...
We – S12 – offer the unique soundtrack for restaurants, bars as well as hotels. Because only with the Spotify-backed music service can streaming be used legally for commercial purposes. Either you put together your own...
Individual sound concept for the new Wol...
Icons meet in Wolford’s new campaign: Grace Jones and new artistic director Nao Takekoshi. S12 extends the Japanese designer’s first big hit with an individual sound concept at the POS. From now on, this sound can...
AI in music production – S12 inter...
The news about AI, machine learning and tools such as ChatGPT, soundraw, voicemaker.in, midjourney and co. continues. And it was precisely in this context that the editorial team around Nikolai Henn from RTL Aktuell visited us...
Sound meets AI: Part 3 – Helau and...
How do Wolfgang Petry’s carnival classics and the use of AI in sound go together? We’ll tell you! Analyses are indispensable for the stringent curation of playlists and our standard of a uniform categorisation of sound...
Sound meets AI: Part 2 – Insights...
In the age of moving images at almost all touchpoints, it is more important than ever to establish a consistent brand voice that represents the brand across different channels. With a professional voiceover artist, a studio...
Insights into our innovative roll-out st...
From brand score to modular music system! In this context, modular means that within the system, thematically and dramaturgically different styles are available for a flexible soundtrack of moving images. This also includes a suitable producer...
The combination of the Soundtrack Business software’s flexibility and S12’s competence regarding curation know how enable us to have the exact control of our music playout in a way we always wanted.
M. Berger, Operations Manager, 25hours hotel company
The music selection is great, a mix of charts and electro. I particularly like that the program also includes Vodafone brand music. The music known from tv ads creates a connection to the brand right away.
F. Gessenauer, Store Manager Vodafone Shop Munich, Neuhauser Straße
Together with S12 we created an incomparable music concept for our customers. The strong design elements of the FÜNF HÖFE didn’t endorse us to use a standard solution. Technically highly sophisticated solutions have been created with S12.
E. Haeffner, Center Manager, FÜNF HÖFE